Pulse July 2019 | Page 64

EDUCATION THAT The 2019 Educa Seis BY JAMISON STOIKE AND JENNIFER DUCKWORTH Evolution isn’t passive—it’s active, and the key to adapting your spa to the latest industry trends, newest knowledge and toughest challenges is education. ISPA MEMBERS NEVER LOSE THEIR DRIVE TO LEARN, and that’s why they consistently name ISPA’s high-level Education Sessions as their number one reason for attending the ISPA Conference & Expo. This year’s sessions are better than ever and cover topics of profound importance to spa owners and operators: best practices for interviewing, retail strategy, serving transgender guests and more. Below, you’ll learn more about what each Education Session has to offer, what takeaways you’ll be able to implement at your business and—since ISPA attendees have varied learning styles—the level of interaction required at the session. No matter which sessions you attend this fall, you’ll walk away with the knowledge, skills and inspiration you need to EVOLVE in response to our ever-changing industry. list of sessions is as of June 15. additional sessions will be featured in the september issue of Pulse. for an up-to-date list of sessions, visit attendisPa.com. 62 PULSE ■ jULy 2019