Pulse July 2019 | Page 27

“It’s a one-stop shop. We’re everything under one roof [and] we have a lot of flexibility because of our scale.” — deirdre strunk, vice President of spa, fitness and Beauty, canyon ranch spa + fitness at venetian resort las vegas rooms, an herbal laconium, experiential showers, a salt grotto, a conservatory, sauna, steam room, relaxation lounges and 100 treatment rooms, plus a cadre of teachers, instructors and trainers. Staffing this space are more than 400 team members, go Big or go home Canyon Ranch is one of the most well-known names in our industry and a prominent worldwide leader in spa, and their spa within The Venetian Las Vegas—Canyon Ranch spa + fitness—has size and amenities in accor- dance with the name. “We have two gyms, a thirty-foot rock wall, two restaurants in the spa and one in the Grand Canal Shoppes, nutritionists on staff,” says Deirdre Strunk, vice president of spa, fitness and beauty. And she wasn’t finished, either. Inside this 134,000-square-foot spa— that’s greater than the area of two American football fields—spa-goers can also expect to find four locker of whom approximately 225 are service providers. Strunk sums it up nicely: “It’s a one-stop shop. We’re everything under one roof.” The scale of Canyon Ranch spa + fitness, obviously, serves as a major selling point of the spa. “We have a lot of flexibility because of our scale,” says Strunk. “We do a group every year that organizes 1,000 treatments in a day… we’ve done a 500- person boot camp, a 500-person yoga session. We have the ability to build customized full-wellness programs, not just massages or facials.” Canyon Ranch spa + fitness serves both The Palazzo and The Venetian Resort, which combined are the second- largest hotel in the world. The majority of the spa’s guests come from the hotel, and business is particularly busy during Las Vegas’s ‘convention season’ from January to May. When business slows down, especially between Thanksgiving and New Year’s Day, Strunk will drive bookings by engaging with the spa’s local clientele. Local clients receive a year-round discount, but Strunk will increase the discount during certain periods and push out the news via an email database of local spa-goers. Given Canyon Ranch spa + fitness’s ties to Canyon Ranch’s Tucson and Lenox locations, it’s no surprise that cuisine is important to the spa experience. The spa’s recently renamed café, Truth and Tonic, will offer healthy café food and on-tap kombucha. Meanwhile, the flagship Canyon Ranch Grill features a seasonal menu. “People come from all over, even other hotels, because they want to get a healthy meal,” Strunk says, adding that they offer many vegan options and use only organic ingredients. From traditional massages to advanced hydrotherapy and fresh spa cuisine, Canyon Ranch spa + fitness aims to provide its guests with a top-to-bottom approach to wellness. jULy ■ PULSE 2019 25