PlatiNuM sPoNsor
technogym
technoGymusa.com
What is your recipe for success when
nurturing new business connections?
Innovation inspires great conversation,
helps establish new business relation-
ships and pushes the boundaries for
customers. Technogym has an interesting
story to tell as a brand, and this helps
nurture new business. When people hear
how our brand inspires wellness in so
many ways, they automatically become
more intrigued by our company. From
wellness education to product devel-
opment to our work to fight obesity
globally, Technogym has all the ingre-
dients needed to inspire connection. We
seek out the most passionate, talented
design teams and work with elite
olympic athletes to better under-
stand how to apply principals of
athletic training to everyday
fitness. To effectively nurture new
business connections, you must
live, breathe, and love what you do.
That is what drives people to want
to connect with Technogym.
— mark zambianchi
president, north america
72
PULSE
■
July 2018
if you had to pick one key fact or insight about your business that you
want customers to connect with, what would it be and why?
At Technogym, we take a global approach to wellness and that is what we want for our
customers. We want them to enjoy products that provide the best design, based on the
latest science in a stimulating environment that motivates them to apply wellness
principals to the rest of their lives. The wellness lifestyle is based on activity, a healthy
diet and a positive mental approach to life. Our president, Nerio Alessandri often talks
about wellness being an opportunity for everyone, and we are trying to help people see
that opportunity and take it.
how does your brand continually work to connect with spas throughout
the year?
We consider ourselves part of the family. Technogym has a long-standing relationship
with ISPA. We strive to make a difference in people’s lives and create memorable experi-
ences. We value the partnerships we have, and we are constantly looking for
opportunities to serve our clients. The spa industry looks for design and wellness
brands that help extend their story at every touchpoint of their customer’s experience.
That’s why we learn as much as we can about our clients’ needs, so we can continually
create new products and experiences that enhance the excitement for the wellness
lifestyle.
product spotlight
SKILLBIKE is a revolutionary new stationary cycle that allows users to train for power or
endurance while providing the
experience of natural training
outdoors. It was created from a
collaboration between champion
riders and Technogym’s world-class
R&D department, which has
harnessed the latest exercise
science and technology to establish
itself as the benchmark in the
sports world. n