diversify our A-team? All of these questions, and a lot more, are posed in a
non-threatening, participatory environment that encourages honest and
transparent discussion. Thought- AND action-provoking questions get people
re-examining where they are headed and how they lead!
top 3 takeaways you Won’t go Home Without:
1. Customer Experience: How to shatter the stereotype of the experience your
clients expect to have with you.
2. What’s Possible Market Opportunity: What can we do to stay on the edge of
the “what’s possible” and market opportunity?
3. Great Ideas From “A” Players: Given that “A” players can work anywhere they
want, what should we be doing to attract and retain “A” players?
fiNaNcE
plan to Win: Financial
planning for strategic
success
“A budget is simply a
financial depiction of a
business’s strategic plans.”
speaker: betsy Leahy
spa yielding: a holistic
approach to optimize
revenue
“The traditional spa
archetype is antiquated,
inefficient and awkward.
We can change that.”
speakers: simon b. marxer
and cecil hopper
this session Will connect you With… Ideas for de-mystifying your financial budget
and forecasting process. A budget is merely a tool to support strategic plans and,
as such, it begins with strategic planning. Attendees will learn to connect strategic
plans to not only their mission and vision, but also their budgets as well.
session description: Learn to align your mission, vision, strategic and business
plans to turn your budget into a “Profit Plan.” Learn the right questions to
consider when making business financial decisions.
top 3 takeaways you Won’t go Home Without:
1. Tips and best practices for better budgeting.
2. Strategy on a Page (SOAP).
3. Key metrics for financial decisions.
this session Will connect you With… A step by step look into analyzing the spa
business model and how to identify opportunities for enhancement. You’ll be
given tools that will allow you to adopt a quantitative approach to your own
unique business model and improve both the spa experience for consumers and
your bottom line results.
session description: Reviewing tools to implement a yielding strategy that
optimizes revenue through analytics and resource management. Marxer and
Hopper will present an approach to adopting a demand-based scheduling practice
and driving profitability by leveraging customer demand.
top 3 takeaways you Won’t go Home Without:
1. An approach to determining the profitability of your menu offerings.
2. A strategy to adjust the timing of offerings to optimize revenue at each hour.
3. Metrics to monitor and maintain an optimized spa operation.
July 2018
■
PULSE
35