STAY CONNECTED
BY NELSON LANE
Connect With Fellow Members in the New Year
ISPA MEMBERS ON INSTAGRAM are rockstars when it comes to using the platform to promote product and service offerings to create buzz for their brand . No need to be intimidated by not having professional photographers or videographers on hand . Today ’ s smart phones produce high quality images and require only a couple of minutes to snap , edit and post . With a variety of Instagram filters to choose from when uploading an image , small imperfections or lighting issues can easily be remedied . Need help with clever taglines ? You may be surprised at how creative your team is when it comes to snappy social media one-liners . This is a wonderful way to engage them in marketing efforts . Social media coordination is also an ideal task for a college or high school intern who may be a pro when it comes to using social media . n
10 PULSE ■ JANUARY / FEBRUARY 2021