COUNTDOWN TO CONFERENCE
MARKETING GURU. THOUGHT LEADER. KEYNOTE SPEAKER.
SETH GODIN
OCTOBER 14, 2020
THE 2020 ISPA CONFERENCE & EXPO | NATIONAL HARBOR, MARYLAND
Each ISPA General Session serves as an opportunity to gather with colleagues, celebrate spa and discover big-picture
insights from incredible keynote speakers like 2020’s opening keynote, Seth Godin.
Godin, an internationally known speaker, marketing expert and business
innovator, will be kicking-off Conference with an address that uses real-world
examples to show attendees how to unleash the
power of creative thinking to solve business
problems. Says ISPA President Lynne McNees,
“Seth’s insights on how to be a marketing pioneer
will leave our attendees with tools to transform
their business practices.”
You may be familiar with Seth through his
award-winning blog—found at the unusual URL
seths.blog—which is one of the most popular
blogs on the internet. More than one million
readers subscribe to daily dispatches on a
variety of topics, from positive psychology to
the uses of Kickstarter.
In addition to speaking, Godin is also a
best-selling author of books such as The
Dip, Linchpin and Purple Cow. His latest
book, This Is Marketing, was an instant
bestseller around the world. Prior to
becoming an author, Godin was the
founder of Yoyodyne, an internet-based marketing
company that he sold to Yahoo! in 1998; he later founded the website
Squidoo in 2006.
CELEBRATE WITH ISPA
ISPA TURNS 30 THIS YEAR, and we cannot wait to celebrate with our members. After all,
the story of ISPA is the story of your talent, hard work and dedication over the last 30 years of
incredible growth industry-wide. It’s going to be an ISPA Conference & Expo that you’ll never forget!
ISPA members can register to attend the 2020 ISPA Conference & Expo at attendISPA.com—
and from now until April 30, a full-conference pass is only $735.
JANUARY/FEBRUARY
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PULSE 2020
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