Pulse January / February 2020 | Page 27

“When our new hires walk through that door, they are our guests that day.” — KIM GREEN, Owner, Altitude Spa ONBOARDING IS MORE THAN PAPERWORK, Welcome Them Like a Guest a presentation and perfunctory training: it’s the total experience that a new hire receives from the moment she or he walks in the door to the day that their training is truly done—days, weeks or even months later. It’s also the secret to building a more effective workforce and retaining them for the long haul. Pulse recently spoke with three ISPA member spas whose recently refreshed onboarding programs have paid dividends for their spas by boosting revenue, strength- ening retention and establishing a strong workforce culture. With the right strategies, onboarding can become your spa’s secret weapon in a competitive labor market. The goal of effective customer service is often to make the guest’s experience as frictionless as possible. Kim Green, owner of Altitude Spa, views onboarding in much the same way. “When our new hires walk through that door, they are our guests that day,” says Green. Knowing that most new hires are nervous, uncomfortable or slightly intimidated on the first day of any job, Green puts the new hire at ease by “gifting them and welcoming them,” in addition to minimizing any dull paperwork. At this spa located in rural Alberta, Canada, the onboarding process starts before a new hire’s first day. An official offer of employment and any necessary HR As a product-maker, milk + honey spa prioritizes retail sales throughout its onboarding process. JANUARY/FEBRUARY ■ PULSE 2020 25