P : You use the term Well-Thy a lot . What exactly is “ Well-Thy ?” BB : Well-Thy is a state of success being equated with good health . Well-Thy is a feeling of confidence , being fit and sensing balance . It ’ s about having time for what is important to us , pursuing our passions and fostering good relationships — including the one with ourselves . Being Well-Thy is not only trending now , but predicted to get stronger over time , especially as our stress levels soar . Spa experiences are the way to be Well-Thy !
P : How can spas hop aboard the Well-Thy trends ? B : The outcome of stress is inflammation , the culprit of dis-ease , whether it be physiological , emotional or mental . When our bodies are frayed , emotions aren ’ t expressed , and we are over stimulated mentally , imbalance occurs . We are a gyroscope seeking equilibrium , and a “ spa experience ” can be the axis point for clients to return to again and again .
How can you create experiences where clients can feel Well- Thy ? Think outside the box . What creative ways can you provide immersive experiences , beauty rejuvenation , alternative healing , self-exploration or transformation ? The possibilities are endless . Just remember to stay true to your spa ’ s mission , find treatments that compliment your staff and can be measured in ROI .
As an example , digital detox and silence has become a huge trend , but spas are interpreting the trend in unique ways that set them apart and keep guests engaged . Mandarin Oriental began offering “ Silent Night ” retreats during the holidays , where guests could experience their treatments in silence — no music , no questions or advice from therapists . At the Kripalu Yoga Center patrons eat breakfast in silence . The Mayo Clinic is launching a digital detox initiative to encourage clients to unplug , offering mindfulness activities and other stress-relieving treatments .
Again , ask yourself , “ what problems related to stress can I solve for my current and potential patrons that align with my spa ’ s mission and essence ?”
P : What is the most important trend for all companies — spas and resource partners — to consider adopting ? B : Transparency . In a recent Havas Worldwide survey of over 10,000 consumers from around the world , 78 percent of respondents said it is ‘ somewhat or very important for a company to be transparent ,’ and 70 percent said they make it a point to know more about the companies they buy from . This holds true for all organizations . n
badolati ’ s trends to try
There are several wellness trends on the market right now , but where should you begin ? Here are 11 trends to get your wheels turning . Remember , don ’ t just hop aboard a trend train because it is popular . Incorporating a trend should be well-thought-out and adhere to your staff ’ s expertise .
l cryotherapy l Himalayan Salt Therapy l Ayurveda l customization l Super Foods and supplements l Plant-based ingredients l organic beauty l High-Touch vs . High-Tech l Sound baths l Sleep programs l Therapies for all stages of life
January / February 2018 ■ PULSE 57
P: You use the term Well-Thy a lot. What exactly is
“Well-Thy?”
BB: Well-Thy is a state of success being equated with good
health. Well-Thy is a feeling of confidence, being fit and
sensing balance. It’s about having time for what is important to
us, pursuing our passions and fostering good relationships—
including the one with ourselves. Being Well-Thy is not only
trending now, but predicted to get stronger over time,
especially as our stress levels soar. Spa experiences are the way
to be Well-Thy!
P: How can spas hop aboard the Well-Thy trends?
B: The outcome of stress is inflammation, the culprit of dis-ease,
whether it be physiological, emotional or mental. When our
bodies are frayed, emotions aren’t expressed, and we are over
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