ISPA as Partner In Success
Chaleur Beauty ’ s small but revolutionary product line uses heat-activated ingredients to hydrate and restore skin .
extremophiles used to help neutralize the effects of free radicals and prolong skin quality and skin health , is another one of Chaleur Beauty ’ s innovative ingredients . One of its key components is Thermus thermophilus , a thermophillic gram negative eubacterium found in deep sea vents and thrives in heat when above ground .
The skin-care line is designed not only for professional spa use , but is also ideal for inclusion in a spa guest ’ s at-home skincare regimen . In fact , it is convenient enough to use even when traveling . “ The consumer wants to be able to bring their spa regimen on the road , so mobility is key ,” says Feeney . “ With Chaleur Beauty , all you need is water to activate the mask and you are good to go .”
As far as key beauty trends are concerned , he expects products that can multi-task to continue to grow . “ The strength of this trend is that it spans over so many generations — Gen X , Gen Y and millennials .”
Small , But Powerful Young and his team wanted to be hyper-focused , a strategy reflected in Chaleur Beauty ’ s range of products . With a total of only four products — a self-heating mask , ThermalZyme serum ,
ThermalZyme renewal mask , and their apple stem cell moisture lotion — Chaleur Beauty is able to work into almost any spa menu at any time with a small investment but big profit potential .
“ I truly feel the best decision by Dan and his team that created Chaleur Beauty was making it a very small and tight spa product line ,” says Feeney . “ The ability to focus on add-ons and enhancements in the skin care and massage departments gives Chaleur Beauty an edge in the spa industry .”
Having a small product line also has other benefits . It allows the brand to support and cater to their spa partners in an individualized way . “ The foundation of the Chaleur Beauty way is to support our partners so they can ’ t live without us . The primary focus is not on a big opening order but supporting and educating them so it eventually creates many reorders and a long-term relationship ,” says Feeney .
Chaleur Beauty ’ s product line isn ’ t the only thing that is compact . The staff is a tight-knit group of industry professionals who are passionate about the products . “ We have a small but mighty team . I feel my role is to create an environment wherein the team feels excited , cared for , and is given the ability to contribute to the success of the company .” n
ISPA as Partner In Success
Joined ISPA : “ Chaleur has been a member since 2015 . We felt ISPA was the perfect association to be involved in to launch and grow our business .”
Growing with ISPA : “ Our first big conference and trade show was at the 2015 ISPA Conference & Expo . After our successful launch at ISPA Conference , Chaleur participated in the Reveal Box and the East Coast Media Event in 2016 . Both have helped us gain a huge amount of awareness within the spa industry and beyond .”
Most Valuable ISPA Resource : “ I love the ISPA SmartBrief as it keeps us well-informed on what is going on in the spa world . The ISPA U . S . Spa Industry Study is also extremely helpful in confirming or denying our internal thoughts as it relates to trends and business opportunities . I also log on to experienceispa . com multiple times a week !”
January / February 2017 ■ PULSE 55