ISPA as Partner In Success
Chaleur Beauty’ s small but revolutionary product line uses heat-activated ingredients to hydrate and restore skin.
extremophiles used to help neutralize the effects of free radicals and prolong skin quality and skin health, is another one of Chaleur Beauty’ s innovative ingredients. One of its key components is Thermus thermophilus, a thermophillic gram negative eubacterium found in deep sea vents and thrives in heat when above ground.
The skin-care line is designed not only for professional spa use, but is also ideal for inclusion in a spa guest’ s at-home skincare regimen. In fact, it is convenient enough to use even when traveling.“ The consumer wants to be able to bring their spa regimen on the road, so mobility is key,” says Feeney.“ With Chaleur Beauty, all you need is water to activate the mask and you are good to go.”
As far as key beauty trends are concerned, he expects products that can multi-task to continue to grow.“ The strength of this trend is that it spans over so many generations— Gen X, Gen Y and millennials.”
Small, But Powerful Young and his team wanted to be hyper-focused, a strategy reflected in Chaleur Beauty’ s range of products. With a total of only four products— a self-heating mask, ThermalZyme serum,
ThermalZyme renewal mask, and their apple stem cell moisture lotion— Chaleur Beauty is able to work into almost any spa menu at any time with a small investment but big profit potential.
“ I truly feel the best decision by Dan and his team that created Chaleur Beauty was making it a very small and tight spa product line,” says Feeney.“ The ability to focus on add-ons and enhancements in the skin care and massage departments gives Chaleur Beauty an edge in the spa industry.”
Having a small product line also has other benefits. It allows the brand to support and cater to their spa partners in an individualized way.“ The foundation of the Chaleur Beauty way is to support our partners so they can’ t live without us. The primary focus is not on a big opening order but supporting and educating them so it eventually creates many reorders and a long-term relationship,” says Feeney.
Chaleur Beauty’ s product line isn’ t the only thing that is compact. The staff is a tight-knit group of industry professionals who are passionate about the products.“ We have a small but mighty team. I feel my role is to create an environment wherein the team feels excited, cared for, and is given the ability to contribute to the success of the company.” n
ISPA as Partner In Success
Joined ISPA:“ Chaleur has been a member since 2015. We felt ISPA was the perfect association to be involved in to launch and grow our business.”
Growing with ISPA:“ Our first big conference and trade show was at the 2015 ISPA Conference & Expo. After our successful launch at ISPA Conference, Chaleur participated in the Reveal Box and the East Coast Media Event in 2016. Both have helped us gain a huge amount of awareness within the spa industry and beyond.”
Most Valuable ISPA Resource:“ I love the ISPA SmartBrief as it keeps us well-informed on what is going on in the spa world. The ISPA U. S. Spa Industry Study is also extremely helpful in confirming or denying our internal thoughts as it relates to trends and business opportunities. I also log on to experienceispa. com multiple times a week!”
January / February 2017 ■ PULSE 55