MEMBER PROFILE
“ We were very cognizant of how difficult long closures can be on our staff and tried to minimize this negative impact as much as possible ,” says Mariani . “ As a result , the spa was closed for only two weeks , during which the major work , like the retail and reception area , was completed .” Because of this effort , much of the renovation was completed overnight or during off-peak business hours . The spa was fully completed and reopened on Sept . 1 , 2016 , just in time for peak season in Las Vegas .
Part of The Spa at Four Seasons ’ allure to travelers is that it isn ’ t your typical Las Vegas destination . Although it ’ s right on the famed Strip , the hotel attracts guests who are looking for a more relaxing holiday . “ The non-gaming , non-smoking atmosphere of Four Seasons Hotel Las Vegas distinguishes us from our competitors ,” says Mariani . For several consecutive years , The Spa at Four Seasons has won a Forbes Five Star Award , which is awarded by Forbes Travel Guide to the world ’ s finest spas and has become a benchmark in luxury travel . “ Both Four Seasons and Forbes are synonymous with customer service and providing an unparalleled experience .”
Marketing to Your Base Guests checking in to the Four Seasons Las Vegas are looking for a quiet , yet luxurious oasis to the hustle and bustle of the Las Vegas scene , which is why its spa is a favorite among travelers . “ Guests are seeking a well-rounded , more comprehensive spa experience . They are coming to the spa early , working out in the Fitness Center and spending time relaxing in the space , utilizing the steam room or relaxation lounges . Instead of a quick in and out , guests want to take ample time to relax and de-stress . With the extended time they are spending in our spa , we are able to get to know them and customize their wellness journey throughout their stay ,” says Mariani . Hotel guests make up approximately 80 percent of The Spa at Four Season ’ s customers , which means the spa is able to heavily rely on in-room and conspicuously placed marketing throughout the hotel to attract guests .
“ One of the biggest changes I am seeing is the guest ’ s desire to be educated ,” says Mariani . “ Guests are asking questions and wanting to maintain and achieve results after leaving the spa . There has been a shift toward overall wellness and we are seeing this when guests are booking services and purchasing retail .”
As part of The Spa at Four Seasons Las Vegas ' expansion , two beautiful new couples treatment rooms were created for the enjoyment of guests .
“ Guests are seeking a wellrounded , more comprehensive spa experience ... Instead of a quick in and out , guests want to take ample time to relax and de-stress .”
This shift is apparent in the spa ’ s new menu and choice of retail spa partners . After the renovations , The Spa at Four Seasons revamped its offerings with 75 percent new services , which include the new Cupping Therapy Massage ( a guest favorite ) and the
18 PULSE ■ January / February 2017