SUCCESS
STORIES
Inspiring Tales of
Startups, Growth and
Overcoming Hardships
BREAKING NEW GROUND
ERIC GHEDIN
CEO • Silhouet-Tone Ltd. • Doral, Florida
hen Silhouet-Tone Ltd. was
founded by Alphonse Ghedin in
1965, the company broke new
ground. “At that time, there were no spa
equipment manufacturers in North America.
My mother owned a beauty school and needed
equipment. Rather than importing from Europe, my
father volunteered to design and manufacture the
equipment and furniture. Silhouet-Tone was born from
those initial efforts,” says Silhouet-Tone Ltd. CEO Eric
Ghedin.
W
Early Challenges
Being the first in the spa industry proved to be a double-edge
sword. On the one hand, it allowed the company to set the
standards and lead the way as a trailblazer in spa equipment
manufacturing in the North American market. On the other end,
it proved to be challenging to invent the wheel as there were n ¸