Pulse January 2023 - Page 63

DO YOU EVER WONDER how your peers would handle a situation ? Maybe you ’ re curious what other leaders in the spa industry have to say on a certain subject . In Sound Off , we ask ISPA members from differing backgrounds , countries and companies the same question and see how their answers compare .
“ What innovations have you seen in other service industries that would resonate with spa-goers in 2023 ?”

SOUND OFF

DO YOU EVER WONDER how your peers would handle a situation ? Maybe you ’ re curious what other leaders in the spa industry have to say on a certain subject . In Sound Off , we ask ISPA members from differing backgrounds , countries and companies the same question and see how their answers compare .

“ What innovations have you seen in other service industries that would resonate with spa-goers in 2023 ?”
VALAURIE LEE
The Wellness Spot Founder , CEO
SABRINA WRIGHT Cambium Spa at Schweitzer Wellness & Spa Manager
TAMMY PAHEL Carillon Miami Wellmess Resort VP of Spa & Wellness Operations
PATRICIA SANTOS WILSON
Indian Springs Resort Spa Director
One innovation shift is in adapting a holistic approach to wellness and integrating services with a consideration toward the metaphysical , spiritual and communitybased facets . We are even integrating counseling services as a part of our service offerings here at The Wellness Spot . Another shift is in utilizing technology and data analytics not only to create an enhanced experience for spa-goers , but also to continuously improve on the services and amenities offered . Technology touches from our infrared sauna to using our spa software to gauge customer utilization are examples of how we are working to stay relevant and preferred as a spa .
A trend in fitness for warm up and recovery services can be an opportunity for spas to incorporate . For example , the new Cambium Spa at Schweitzer has two community areas where guests can share services like reflexology and meditation with family members or friends . Our focus is on serving guests with on-demand express services to rev them up for a day on the mountain , services to aid in a swift recovery from an active day and , of course , experiences inviting guests to reconnect and rejuvenate with HaloIR saunas , sound loungers and more .
As interest in the innovation of touchless wellness technologies continues to grow , our residents , members and locals have come up with their own ways to tap into experiences for their personal wellness needs , including coupling touchless with traditional spa services . Touchless wellness technologies will never replace massages , body treatments and / or facials , but spas should keep a sharp eye on technology developments that can enhance their spa offerings . While spas struggle with the shortage of therapists , touchless wellness experiences can assist with a new revenue stream not dependent on a provider .
Companies are getting adjusted to hybrid work , to four-day work weeks , and through all that we are striving for happiness and fulfillment . We have experienced an increase of spa-goers during the work week as some companies have adjusted and are more flexible with work time since the pandemic . As other industries are getting their work schedule adjusted to the new model of life , the spa world is ready to live 2023 as if every day were the weekend . We are happy to guide people through this new phase of life . n
JANUARY 2023 n PULSE 61