Pulse January 2023 - Page 48

“ No longer will men seek to enter a med spa through the back door or come only on ‘ Men ’ s Night .’ In fact , they are driving much of the growth in the spa and wellness industry .” to the overall financial health of a spa or wellness business was driven home through the success of curbside pickup , delivery and online sales options . More importantly , consumers and spa guests maintained important relationships without missing out on their favorite products .

Today , retail product options for the spa and wellness industry have expanded beyond the usual “ lotions and potions .” The category of wellbeing retail encompasses a wider range of products than ever before — each with a potential profit for you . Popular food categories include healthy beverages ; consumables such as gummies ; healthy chocolates ; water infusions ; and treats . Growing in popularity are self-care items such as aromatherapy room mists , yoga mats , chroma-therapy glasses , smudging sticks and therapeutic jewelry . Three of the hottest segments — the Three S ’ s — are sex , sleep and supplements .
Products targeting the Three S ’ s have emerged in retail locations from a diverse set of brands , including highend retailers , big box cosmetic stores and mass retailers . Sexual wellness products are now considered mainstream . 5 This retail category has moved from a niche market to an expected category in any spa or wellness retail boutique . With no shortage of suppliers and product options , the challenge is to integrate this expanded product category into your retail mix and promote it as a complement to your service menu .
Final Thoughts
While no crystal ball can predict the future of the industry given factors such as inflation , labor shortages and trends in consumer preferences , it is more than likely the pent-up demand for spa and wellness services will continue to grow . The question is : How will you and your business manage that growth ? n
PATTI BIRO is an author , consultant , spa cheerleader and coach who has more than 20 years in the spa and wellness industry . She is a faculty member for the University of California-Irvine certificate program in spa management and a frequent spa industry trade show presenter . From day spas to resorts , hotels to medical spas , hospitals , non-profits and wellness centers have been the target of Patti ’ s endless energy and insight into creating memorable spa experiences . She is a frequent contributor to trade journals in the gift , spa and resort industry . Patti is the owner of Patti Biro and Associates — a boutique consulting firm located in Texas . pattibiro . com or info @ pattibiro . com .
REFERENCES :
1 .
https :// www . weforum . org / agenda / 2022 / 02 / megatrends-future-health-wellness-covid19 /
2 .
https :// globalwellnessinstitute . org / industry-research / the-global-wellness-economy-looking-beyond-covid /
3 .
https :// www . travelweekly . com / Travel-News / Hotel-News / High-demand-staff-shortage-hotel-spas
4 .
https :// www . mindbodyonline . com / business / education / blog / what-rise-mens-health-and-wellness-means-wellness-businesses
5 .
https :// www . wundermanthompson . com / insight / sexual-wellness-goes-mainstream
46 PULSE n JANUARY 2023