Pulse January 2023 - Page 31

It ’ s not just research . It ’ s actionable intelligence .

Whether you ’ re looking for insights into the minds of spa-goers or an analysis of industry trends , ISPA has got you covered . Check out our most recent ISPA Consumer Snapshot report and the 2022 ISPA U . S . Spa Industry Study to discover valuable information you can use to make informed decisions for your spa . Now that ’ s smart .
Tap into our knowledge and refresh yours at experienceispa . com
CURRENT SPA-GOERS
24 %
NON- SPA-GOERS
10 %
LAPSED SPA-GOERS
47 %
HYBRID SPA-GOERS
14 %
SPA-GOERS ( IN-PERSON ONLY )
4 %
SPA-GOERS ( HOME ONLY )
EMPLOYMENT INCOME
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Consumers that never use spas
Consumers that have not used a spa in the last twelve months
Either male or female
Those that have used a spa in the
Most likely to be a Millennial last 12 months inperson and at home More likely to earn over $ 75,000
More likely to be female
Those that have Most likely to be a Millennial or Gen X visited a spa in the last 12 months A wider range of incomes in this group
ISPA CONSUMER SNAPSHOT XI 7 METHODOLOGY + DEMOGRAPHICS
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More likely to be male
Those that only
More likely to be a Millenial or Gen X have spa treatments in their own home Income ISPA between CONSUMER $ 30,000 SNAPSHOT and XI 5 METHODOLOGY + DEMOGRAPHICS $ 100,000