Pulse January 2022 - Page 41

TikTok and Spa , By the Numbers
With all of TikTok ’ s growth has come an ever-growing number of users who match up increasingly to the spagoing population . All you have to do is take a look at the statistics and see that our industry ’ s demographics overlap significantly with those of TikTok users . Take a look at the figures below :
TikTok Gender Demographics
Other 2 %
Spa-Goer Gender Demographics times per day . And those users aren ’ t simply window shopping — they are exceptionally engaged on the platform , with 83 percent posting their own videos in addition to consuming content .
Though TikTok is newer than more well-established social media platforms such as Snapchat ( 500 million users ) and Twitter ( 397 million users ), it has hundreds of millions more monthly active users than either . This booming growth is largely a result of the sharp increase in popularity TikTok enjoyed during the earliest days of the pandemic , when it was downloaded by hundreds of millions of new users worldwide .
Female 59 %
Male 39 %
Male 49 %
Female 51 %
2.9B
Social Media User Bases ( September 2021 )
2,2B
4.1B
1.4B
TikTok Age Demographics in the U . S .
32.5 % 29.5 %
500M
397M
FACEBOOK YOUTUBE INSTAGRAM TIKTOK SNAPCHAT TWITTER
16.4 % 13.9 %
7.1 %
10 – 19 20 – 29 30 – 39 40 – 49 50 +
Spa-Goer Age Demographics
42 %
Not only does TikTok now boast a billion active
24 %
25 %
monthly users , but those users also consume a ton of content ! A quick search on the platform reveals some of
the most frequently used spa-related hashtags used in the
videos shown , and the numbers are frankly staggering
9 %
( yes , the “ B ” is for billion ).
Most Used Spa-related Hashtags
9 – 24
( GEN Z )
25 – 40 ( MILLENNIALS )
41 – 56
( GEN X )
57 + ( BABY BOOMERS , ETC .)
58.9B
Millennials and Gen Z make up a third of the spa-going population and account for roughly 80 percent of TikTok ’ s user base . As time goes on and those users age up , the two populations are only going to overlap even more , which makes the platform the ideal place to engage with the next generation of spa-goers .
TikTok users spend an average of 52 minutes per day on the platform and open the app an average of eight
11.8B
# SKINCARE # SKINCARE ROUTINE
4.1B
1.7B
4.0B
8.2B
2.9B
# ESTHETICIAN
# FACIAL
# MASSAGE
# WAXING
# WELLNESS
JANUARY 2022 n PULSE 41