Pulse January 2022 - Page 40

THE TikTok

BOOM

Making the Most of Social Media ’ s Fastest-Rising Platform

BY HANNAH DUNCAN
WHEN TIKTOK FIRST CAME ON TO THE SCENE in 2017 , I refused to download it . For one thing , I felt like another social media app was the last thing I needed . For another , from what I could tell , the platform was mainly a way for a bunch of kids to share funny little videos of themselves dancing . Simply put , I didn ’ t see the point . As the platform grew slowly over the next couple of years , I remained resistant .
Well , in 2020 , while the COVID-19 pandemic kept millions isolated in their homes , TikTok exploded to become a mainstream platform for a much wider array of users — including businesses ( and , yes , yours truly )! These days , the platform has evolved well beyond fun video clips set to music to include creators and subject matter experts of all types connecting with a growing ( and increasingly diverse ) user base .
40 PULSE n JANUARY 2022