Pulse January 2022 - Page 26

“ I ’ ve seen a greater willingness to collaborate between the wellness and medical communities . They do need to be aware the other exists in the local community and be willing to share guests back and forth .”

LOCALPartners , BIGBenefits

BY JAMISON STOIKE
LOCAL PARTNERSHIPS can come in many forms , from working with local artisans to collaborating with medical providers . To grow their menus , expand their businesses and reach new kinds of customers , more ISPA members than ever are turning to their local business communities for partnerships that give their spas a unique edge in a crowded marketplace .
Miniature Med-Spas Consumers ’ desire for medical esthetics has grown over the past two years , and ISPA members have increasingly looked towards partnerships with local medical providers as a way to add med-spa services to their menus .
“ People have wanted this for a long time , but I do think that being on a lot of Zoom meetings has made people more aware !” says Dinara Lewis , director of spa & wellness for Cliff House Maine . It makes sense : when you spend all day looking at yourself on a screen , you ’ re more likely to become invested in how you look . Lewis continues : “ Jokes aside , everyone wants to look and feel better because COVID has made everyone think more about themselves and their wellness and how they want to look and feel .” To

“ I ’ ve seen a greater willingness to collaborate between the wellness and medical communities . They do need to be aware the other exists in the local community and be willing to share guests back and forth .”

— MIA KYRICOS
26 PULSE n JANUARY 2022