Pulse February / March 2022 | Page 38

infrared therapy mat — with guided meditation . Guests emerge feeling restored in body , mind and spirit .
WHY NOW ? If the long list of wellness benefits isn ’ t enough to convince you of the value of private halotherapy , consider this : It can help you maximize client wellness and business revenue while minimizing human contact . Not only is it an ideal service to offer as a stand-alone as we continue to navigate business amid COVID-19 , but it ’ s also a valuable add-on or upgrade to traditional services such as facials and massages . Many spa owners who recently incorporated halotherapy into their businesses are eager to share its safety and value .
“ Safety has always been a top priority at Hand & Stone ,” says Katherine Chenier , owner of Delray Beach Hand & Stone .“ Now that we have reopened and our guests are returning for some much-needed relaxation , we are thrilled to offer them extra peace of mind with this new halotherapy service offered by Himalayan Source .”
Additionally , spa staff appreciate private halotherapy because it allows them to work in an environment that limits their contact with others , helping them feel safer at their jobs .
GET CREATIVE From a strictly business perspective , halotherapy has proven to be a lucrative addition to the spa menu . Touchless therapy is popular today for obvious reasons , so private halotherapy does perform well as a stand-alone service . However , there ’ s no commission cost to operate the halotherapy experience . Facials and massages can be offered in the halotherapy space for an additional fee , with no additional cost to the spa itself . And there ’ s more opportunity to get creative , too . Consider other ways the space could be used for guests , especially post-pandemic . For example , yoga , guided meditation and / or other services might be offered alongside the halotherapy experience .
“ It ’ s hard to believe , but we will get through this tough time ,” Smith says .“ And when that happens , spa investments like halotherapy rooms will shift to fit the environment and continue to deliver wellness benefits .”
OTHER WAYS TO INCORPORATE SALT IN YOUR SPACE Although private halotherapy is particularly trendy today given its flexibility toward a solo experience , the benefits of Himalayan salt in the spa space are not limited to those spas that can dedicate an entire room to a specific new therapy . Himalayan salt is antimicrobial and antibacterial , so it can offer a sanitation-conscious experience when used as a tool for massage therapy and esthetic treatments .
“ Himalayan salt services are a fantastic addition to any spa ,” Smith says .“ Our guests choose our Himalayan salt stone massage again and again because it offers a beloved
36 PULSE FEBRUARY / MARCH 2022