MEMBER PERSPECTIVES
CONTINUED
Alira Med Spa offers tailored men ’ s services to a diverse population in Houston , Texas .
“ Just start easy . Let men who are not usually spagoers start with a massage and find out what they like .”
— ESCARLE SILVA
welcomes the opportunity to share more of what the spa can do with a wider segment of their clientele .
If recent trends continue , it won ’ t be long before men are enjoying every aspect of spa with fewer reservations and greater confidence . That said , if your spa is considering implementing a dedicated men ’ s menu , Silva says , it ’ s best to start simply and build up from there . “ Just start easy . Let men who are not usually spa-goers start with a massage and find out what they like .”
All three spa leaders cited here say that men now make up at least 30 percent of their total clientele , and in each case , that number represents an increase compared to recent years . It may be likely that those numbers will continue to climb no matter what , but for spas seeking to bring the benefits of spa to more men , the opportunity to get intentional about those goals — and achieve them — has never been more apparent . ■
FEATURED SOURCES
MAGGEE BYRD Director of Spa RITZ-CARLTON , TORONTO
THERESIA KELLY Director of Spa BOAR ’ S HEAD RESORT SPA , CHARLOTTESVILLE , VIRGINIA
ESCARLE SILVA Owner ALRIA MED SPA , HOUSTON , TEXAS
28 PULSE ■ FEBRUARY / MARCH 2022