software lays a solid foundation from which every other aspect of
your spa grows long enough to reach guests right in the palm of
their hand. And the best part? Everyone wins!
Spa administrators are finding mobile check-in as an extremely
efficient alternative to the conventional methods of completing
guest forms. Tablets and mobile devices are proving to be ideal
for the guest’s ease of use and the administrator’s ease of
storage—not to mention the environmental impact from saving
paper! Management software also increases the productivity of
staff and allows them to focus all of their energy and attention on
delivering exceptional services to guests.
As guests interact seamlessly with the spa’s digital platforms,
spa administrators are able to gather analytics on activity and
engagement, giving them the data they need to
fine-tune their spa to best appeal to the
On-demand
needs and desires of their guests. Being
able to pinpoint areas of intrigue and
services are
improve areas of low engagement
trending across
on your digital platforms is the
all service-based
perfect way to elevate your spa
industries. How can to the next level.
The technological wave has swept through
your company
DIGITAL BOOKING
spas, leading to adaptations of traditional treat-
contribute to the AND MARKETING
ments and measurements that have never been
It’s no secret that the growing market
possible before. Oddly enough, the landscape of spa is
on-demand
is made up predominately of millennials.
beginning to evolve from a space of complete digital detox
craze?
Spas are learning that as the tech-savvy gener-
into an innovative and cutting-edge attraction that seeks to
ation ages and eventually becomes the main target audience, the
enhance and simplify the guest experience.
importance of staying on top of technological trends are more
Still, spas will never cease to offer guests a space to disconnect
pressing now than they have ever been.
from daily digital distractions and take a deep breath. Some spas
Online booking and social media marketing are virtually all
are even making a point to politely request that guests part ways
millennials are used to, and many spas are adopting digital
with their devices for the duration of their treatment in order to
marketing campaigns geared directly toward appealing to this
maximize the benefits of such a deep and human experience.
generation. Online shopping and scheduling are quickly
Despite the spa’s unplugged DNA, methods of reaching and
overtaking the markets, so giving the people what they want on
pleasing customers are taking on a much more digital twist. Spas
digital platforms is becoming widespread—the most recent ISPA
must embrace technological advancements or risk being eclipsed
U.S. Industry Study found that 78 percent of spas used social
by the times. In response to this ultimatum, spa management
media promotions to market themselves to guests. With the vast
software is trending at many locations and more spa professionals
amount of social media platforms in use today, video marketing
are embracing the prevalent and effective upgrade. Additionally,
can also play a huge role in attracting guests. Offering an inside
digital booking systems have quickly become the bridge between
look at the property or services, including anything unique to the
spa and consumer. The ISPA 2018 U.S. Spa Industry Study found
property, gives an inside look at what to expect and why to be
that 77 percent of spas utilized electronic booking reminders in
excited for the spa.
2017. Therefore, it’s now imperative to provide an easy and
These technological developments are trending because of
efficient way to book appointments and complete paperwork.
how effective they are at reaching guests and simplifying the
overall spa experience. One treatment can change a guest’s life
MANAGEMENT SOFTWARE
forever, and with the digital world evolving before our eyes,
Though upgrading your spa management technology may not be
staying at the forefront of these trends can help make your spa a
particularly noticeable to guests, their experience will be vastly
life-changer. n
impacted by its incorporation in your business. Management
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