Pulse December 2018 | Page 44

MODERNSPAS, MODERNTECH BY NELSON LANE Today’s Consumers Expect a Tech-Saavy Spa IN THIS DAY AND AGE, it’s undeniable that digital platforms have taken the world by storm. A whole generation is now being brought up in an almost completely digitized world. Like many industries, the spa industry is faced with the task of staying up to speed with the ever-changing digital world. It’s now expected that spas use the latest technology when communicating with guests. 42 PULSE ■ December 2018