MEMBER PERSPECTIVES
BY JAMISON STOIKE
As They See It
This year’s spa Innovate Award winners
share what they saw grow over 2018
TRENDS AREN’T BUILT IN A SINGLE
YEAR, but 2018 saw many trends develop, change and
shift. The cutting-edge spas who received 2018 ISPA
Innovate Awards were front-and-center to observe—and
influence—these trends. Around the world, this month’s
member perspectives spas observed similar trends and
MIraval Resort & Spa in Tucson
saw a large increase in demand
for customized treatments.
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PULSE
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December 2018
themes in 2018 and expect these trends to only grow in
2019.
This month, Pulse talked with Four Seasons Resort Lana’i,
Ojai Valley Inn & Spa, Canyon Ranch Lenox and Miraval Resort
& Spa in Tucson, to get the full story on the trends transforming
the spa industry as they see it.