What’s
the deal
with
Twitter
trends?
It’s well known that the most oft-discussed hashtags and
topics are collected by Twitter, then shown on the trends list so
that you can stay up to date on what’s being talked about. Brands
frequently used to attempt to “newsjack” these trending topics by
monitoring them and forcing the hashtag or phrase into a tweet, all in the
hopes of going viral; however, this isn’t a wise strategy these days.
You can, of course, plan for some of these trends, like
#MondayMotivation, #TuesdayThoughts, #WednesdayWisdom,
etc., as well as some notable days in the industry like
#NationalRelaxationDay, #GlobalWellnessDay, and others, and have
your content planned and scheduled well ahead of time. For the most
part, though, if it feels forced to jump in on a trending phrase, it probably
is—and users will know it. Feel free to monitor the discussion and jump in
if it truly applies to your brand and you have something worthwhile to say,
but it’s typically best to steer clear.