S
napshot Surveys are administered monthly to ISPA members. They look into the state of the
spa industry and its trends while helping to identify needs for spa professionals.
Respondents to Snapshot Surveys receive the final report for the data compiled that month,
but this column serves to bring you the highlights.
The September Snapshot Survey focused on marketing methods being practiced by spa
members. Email and social
media dominated as the most
popular advertising methods for
all spas at 91 percent and 93
percent respectively. Of those
on social media, almost all spas
(97 percent) are on Facebook,
with the majority (69 percent)
using paid advertising on the
platform. The chart identifies the
percentage of spa member
organizations that use each of
the social media platforms listed
for marketing purposes.
While social media and email
were the most popular methods,
traditional media outlets like
radio (31 percent), newspaper
(32 percent), billboards (18
percent) and television (14
percent) were the least used by
all spas. This shows that spas
are trending toward digital
outlets in their advertising
methods, although almost half
(52 percent) of all spas still
advertise in magazines.While
this is just a snippet of what was covered in the August report, there is additional information!
Be sure to complete each month’s survey to receive the full report, or keep an eye out on the ISPA
website as new Snapshot Survey results are added to the Research section frequently.
Are you looking to participate in future Snapshot Surveys to receive the full reports after each
survey concludes? Keep an eye out for an email in your inbox inviting you to participate.
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December 2016