Pulse December 2016 | Page 57

Elemental Herbology Five Element Bath and Body Oil Collection ELEMENTALHERBOLOGY.COM/US 1.800.937.4372 CONNECT WITH ME! What exciting new product or collection will your company be unveiling for 2017? For 2017, Elemental Herbology will launch Five Element Bath and Body Oil Collection. What’s the brand’s outlook for the coming year in terms of expanding market reach and growing the business? Elemental Herbology is growing and expanding constantly. This brand was born within a retail/spa concept. In 2014 through 2015, we took a step back to take two steps forward in packaging and new products. We are now on track to launch products that work within the philosophy of the five elements and provide a consistent message to our retail partners and consumers. We think it is a big win in a culture that seems laserfocused on natural ingredients and products that provide multilayered benefits. MARY LEBER • CEO • BeautyProphet, LLC. US (Dist Elemental Herbology) • Kingston, New York In your own forecast, which spa industry or beauty trends will be big in 2017? Natural and organic products, in particular, body products that provide a benefit to the user based on aromatherapy and natural philosophy. In the case of Elemental Herbology, the oils and body range is based on the five elements of Chinese herbal medicine so that, instead of using a perfumed product that just smells good, you have the option to select a product that is scented by natural essential oils that will enhance your well-being because it is an element you need. For example: Fire is an element that warms your soul! Water is cooling and calming. Éminence Organic Skin Care Biodynamic® Facial Recovery Oil EMINENCEORGANICS.COM 1.888.747.6342 CONNECT WITH ME! What exciting new product or collection will your company be unveiling for 2017? Our big reveal for 2017 is still top secret! We’re doing something completely revolutionary with microgreens. “Microgreens” is the traditionally culinary term used to refer to tiny seedlings. We harvest our microgreens (including antioxidant-rich Swiss cress sprouts and clover sprouts) just three-to-five days after seed germination. Because of the immediate harvest, microgreens are up to five times richer in vitamins and nutrients than their adult counterparts. The first is a demand for anti-pollution products, designed to heal, detoxify and nourish skin that has been exposed to polluted air. What’s the brand’s outlook for the coming year in terms of expanding market reach and growing the business? We’re looking forward to a record-breaking 2017 as the spa industry has reached unparalleled growth according to the latest ISPA U.S. Spa Industry Study. We use this valuable study to anticipate the needs of our spa partners and their guests. As a direct result of this thorough data, we’re looking to grow our philanthropic efforts, debut innovative new collections and never-before-seen products that are sure to amaze! BOLDIJARRE KORONCZAY • President and 2015 ISPA Visionary Award Recipient • Éminence Organic Skin Care • Vancouver, British Columbia • Canada In your own forecast, which spa industry or beauty trends will be big in 2017? We’re seeing mainstream markets starting to understand and ask for Biodynamic products. Biodynamic-certified farms have among the most stringent certification standards, upheld at an international level. Grown with farming methods that heal the land, Biodynamic ingredients are harvested in harmony with the seasons and the alignment of the earth, the moon and the stars. We believe biodynamically farmed fruits, herbs and vegetables are the purest forms of botanical ingredients available in the world today. SPECIAL PULSE ADVERTISING SUPPLEMENT