Meet the Influencers
In the world of spa, beauty and wellness, there are many influencers who have managed to
build a massive online fan base, thanks to their expert and relatable content. The list below is
by no means an exhaustive lineup of all the influencers, but is simply a showcase of online
influencers worth noting in the digital space.
Michelle Phan
MICHELLEPHAN.COM
With a growing global community that
has reached more than 8 million, Michelle
Phan’s videos have been viewed more
than one billion times. Phan has also been
on Forbes magazine’s “30 Under 30” list in
the category of Art and Style and Inc.
magazine’s “30 Under 30 Coolest
Entrepreneurs of 2015.” In addition to
her immensely successful YouTube
channel, Phan also co-founded ipsy in
2011, an online beauty community and
subscription box.
Zoella
three million YouTube subscribers and
posting healthy food photos and fitness
outfits to more than one million Instagram
followers.
Kayla Itsines
KAYLAITSINES.COM
Sure you’ve heard of trainers to the
celebrities like Tracy Anderson and Jillian Michaels,
but there’s a new breed of fitness gurus in
town. Kayla Itsines is one of them. With 5.7
million followers on Instagram, she provides
coaching tips, quick workouts and daily menus
and fitness inspiration to her followers.
Rachel Brathen
ZOELLA.CO.UK
INSTAGRAM.COM/YOGA_GIRL
Best known by her YouTube username
Zoella, Zoe Elizabeth Sugg’s main
YouTube channel has more than 11
million subscribers while her second
channel “MoreZoella” has more than
four million subscribers. Her videos often
include beauty hauls, makeup tips, style
look books and product reviews.
Wildly popular on Instagram with more than
two million followers, yoga expert Rachel
Brathen is also the author of Yoga Girl. In
2015, she co-founded a new philanthropic
company called 109 World.
Lee Kynaston
GROOMINGGURU.CO.UK
Voted “Beauty/Grooming Blogger of The Year” at the
Fashion Monitor Journalism Awards, Lee Kynaston is one
of the best-known and most experienced male grooming
experts in the United Kingdom, having spent eight years
on Men’s Health as Grooming Editor. He is the writer
behind the popular blog, groomingguru.co.uk.
Cassey Ho
BLOGILATES.COM
This YouTube guru has a remarkable social media
presence, sharing workout routine with her close to
Michael Pollan
MICHAELPOLLAN.COM
Author of The Omnivore’s Dilemma, Pollan
has released a PBS documentary, In Defense of Food,
which aims to set the record straight on scary food
headlines. He has more than 500,000 followers on
Twitter.
Marion Nestle
FOODPOLITICS.COM
Author of several books on food politics and healthy
eating, Nestle holds a Ph.D. in molecular biology and is a
professor of nutrition, food studies, sociology and public
health at New York University. On Twitter, she discussed
“soda politics” and the ethics of corporate funding of
food and nutrition research.
December 2016
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