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connection request, you can reply without accepting their invitation. Reach out and ask them how they found you. They may have been referred by a colleague or maybe they were simply searching LinkedIn. As previously mentioned, this is an opportunity to begin a conversation. 4. Engage with others. Engagement on LinkedIn isn’t just about messaging your connections. Take time to “like,” comment or share their posts. When you show that you’re interested in them and what they have to say, they’ll find you interesting. These are just a few helpful tips and pointers designed to help you maximize your LinkedIn experience. If you’re baffled by the network, start out slowly. In just 15 minutes a day, you can review your Home page to see what your colleagues are posting, share your own update or publish a post. n By the Numbers 40 Million Why Do You Need to Be on LinkedIn? Estimated number of students and recent college graduates who are on LinkedIn. This user group is LinkedIn’s fastest-growing demographic. 450 Million Number of LinkedIn members in more than 200 countries and territories across the globe. 130 Million Estimated number of LinkedIn members in the U.S., the largest group of users by demographic. 37 Million Estimated number of LinkedIn members in India. Next to the U.S., India has the largest group of LinkedIn members in the world, followed by Brazil with more than 26 million LinkedIn users. 12 Million Estimated number of LinkedIn members in Canada. 107 Million Total number of LinkedIn members in the European region. Number of languages LinkedIn is available across the globe. SOURCE: LINKEDIN In addition to being an award-winning author of Millionaire Marketing on a Shoestring Budget, DEBRA JASON is a professional speaker, direct response copywriter and multi-faceted marketing mentor. She is committed to helping you increase your visibility, gain top-of-mind awareness and grow your business. You may reach her at 1.303.443.1942 or [email protected]. You’ll find her online at debrajason.com and writedirection.com. Connect with her on LinkedIn at linkedin.com/in/debrajason. 38 PULSE ■ December 2016 ARE YOU ON LINKEDIN? Connect with ISPA on LinkedIn and see the latest ISPA and industry-related news.