Six Ways to Build Your Brand with LinkedIn
1. Be sure you have a professional photo posted
on your profile. LinkedIn reports that profiles with a
photo are viewed 14 times more than those without one.
2. Write a descriptive professional headline.
Unless your spa or company has a widely-recognized name,
avoid “Owner of ABC Day Spa” (a common mistake made
on LinkedIn). Instead, use keyword-enhanced phrases like
“hospitality and wellness executive,” “director of luxury
resort spa and wellness center,” “spa, hotel and fitness
consultant,” or “delivering personal care solutions to hotels,
spas and health clubs.” You have 120 characters in your
headline—use them all if you can.
3. Publish an article using LinkedIn’s Publisher
feature. This is a great way to demonstrate your expertise
as a thought-leader. Offer value to viewers by publishing
posts that share industry trends, health, wellness and/or
beauty news, etc.
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4. Create a robust profile that conveys your
authority. After colleagues have met you at an industry
conference or networking event, most often, they will search
for you on LinkedIn to learn even more about and connect
with you. Be sure to include a Summary section where you
share who you are and how you help people—content that
encourages engagement. (Tip: Write it in the first person.)
5. Participate in LinkedIn groups. Members are
sharing insights and knowledge in more than 2.1 million
LinkedIn Groups. Stay up-to-date on developments. Converse
with like-minded colleagues who offer input and feedback in
the discussions that are posted within the group.
6. Share articles you find worthwhile. LinkedIn is
about engagement and building relationships. When you
find an interesting article, sharing it with your network
continues to establish you as a thought-leader committed to
helping others.