New Partnerships
1 . Legendary professional footballer Cristiano Ronaldo has been announced as the newest Therabody Athlete . Ronaldo will work with Therabody to amplify the importance of whole-body wellness and educate his community on the benefits of Theragun . The partnership also marks the release of Therabody ’ s largest global ad campaign to date , which will launch in the United States , United Kingdom , Europe , Canada , Australia , China and Japan .
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2 . Technogym has been appointed as approved supplier for Anytime Fitness — the only fitness club group present in all seven continents with more than four million members and over 4,700 clubs open — including Italy and South Africa . The two leading brands share the same vision : to steer society towards a healthier wellness lifestyle and encourage people to move more regularly . The cooperation that is kicking off in Italy and South Africa will create a new market standard , allowing Anytime Fitness to consolidate its brand positioning in the two countries and attract new franchisees .
General News
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Lisa Starr , principal of Wynne Business , has launched the |
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StarrCast Podcast , where she interviews wellness professionals |
regarding their career path . Hailing from all over the globe , the journeys of the interviewees represent widely different origins : from food and beverage , hospitality and fitness , to less traditional beginnings such as linguists , attorneys , marketing executives , investors and academics . Season 1 features eight individuals from six countries who reflect on their experience in conversation with Starr . The goal of StarrCast is to encourage those in established careers wanting to make a change , or young people thinking of their future , to consider a position in the wellness industry .
2 . Last year , eight bee colonies set up shop close to BABOR ’ s headquarters in Aachen , Germany . Up to 400,000 bees have now made their home in the protected forest of wild service trees that was created fifteen years ago by BABOR in the Eifel mountains . The fruit of these trees are precious ingredients in the BABOR SPA line . “ The bee colonies are a small part of our sustainability concept , the Green Agenda . We think being sustainable tastes really good — especially this honey , made with love by the BABOR bees .” BABOR gifted a jar of this honey to each of their employees in June .
AUGUST 2021 ■ PULSE 55