MEMBER PERSPECTIVES
CONTINUED treatment lengths from express , 60-minute and 90-minute to just 60- , 75- and 100-minute options , with the new , premium-priced 100-minute massages now comprising a growing portion of its overall bookings .
Embracing a simplified menu has also allowed La Rive to streamline its backbar and increase profitability even further . To Smith , this meant “ digging in deeper with our long-term partners ” and streamlining out products with oneoff partners . She gives an example of the benefits her spa has seen : “ We had a facial that used a $ 295 serum , and it was the only facial we offered with that serum . It wasn ’ t one of our top performers , but we wanted to keep that facial on the menu , and we wanted to do that without having something that ’ s going to sit in my backbar for three or four months , especially at that kind of price point . So , we went to our vendor and asked them , “ How can we continue to offer this facial without this serum ?” After working with its vendor , La Rive has been able to replace that single serum with one that ’ s used in a wider variety of treatments , lowering
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“ The other side to [ a streamlined menu ] is that when somebody calls to book and doesn ’ t know what service they want , the more services that are on the menu , the more time it can take to book .”
— YVONNE SMITH , Senior Director of Resort Experience , La Rive Spa at Northern Quest Resort & Casino
40 PULSE ■ APRIL 2021