Publications from ODSW Social Insights: Letters by DSW (Vol 2) | Page 113

Practice Issues
4. Only include what is material. For example, consider how activities
create change and evaluate these through the evidence gathered. The
challenge does not lie in overstating activities but rather, being strict
about what actually contributes to the improvement.
5. Do not overstate any change or impact!
6. Demonstrate the basis on which the findings may be considered accurate
and honest.

Some Reflection Points
As we start to think about how to measure the social value of our programmes,
we could start to consider for which cluster of programmes the evaluation
of social return on investment would be worthwhile. We should also start
to think about the “story” of our social programmes and what difference it
would make for the recipients of our investments.

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