Publication Magazine Volume 2 Art And Soul | Seite 21

Architectural illustration Archaeological illustration Botanical illustration Concept art Fashion illustration Information graphics Technical illustration Medical illustration Narrative illustration Picture books Scientific illustration Technical and scientific illustration Technical and scientific illustration communicates in- formation of a technical or scientific nature. This may include exploded views, cutaways, fly-throughs, recon- structions, instructional images, component designs, diagrams. The aim is “to generate expressive images that effectively convey certain information via the visual channel to the human observer” Technical and scientific illustration is generally designed to describe or explain subjects to a nontechnical audience, so must provide “an overall impression of what an object is or does, to en- hance the viewer’s interest and understanding”. In contemporary illustration practice, 2D and 3D software is often used to create accurate representations that can be updated easily, and reused in a variety of contexts. 3D Technical Illustration of an interface card conveying place- ment of the interface cable. Conventional line illustration of an engine demonstrating per- spective and line techniques. Illustration as fine art In the art world, illustration has at times been considered of less importance than graphic design and fine art. Today, however, due in part to the growth of graphic novel and video game industries, as well as increased use of il- lustration in magazines and other publications, illustration is now becoming a valued art form, capable of engaging a global market. Original illustration art has been known to attract high prices at auction. The US artist Norman Rockwell’s painting “Breaking Home Ties” sold in a 2006 Sothe- by’s auction for USD15.4 million. Many other illustration genres are equally valued, with pinup artists such as Gil Elvgren and Alberto Vargas, for example, also attracting high prices. Takashi MurakamiTan Tan Bo - In Communication2014Gagosian Gallery 19