P TMAG
PTMAG |
| PRODUCTS
DIRECTORY
HeelDo
PTEros: This is PTEros here with Joe and Drew of
Heeldo, we are interviewing them for 109ptr.com. Joe
and drew just go ahead and give us an introduction and
tell us a little bit about your product “Heeldo.”
Joe Wilson: Sure, This is Joe Wilson, I kind of head up
the marketing and sales for the company. Drew do you
give a little spiel?
Drew: YEAH, My name’s Drew. I’m located in Michigan,
and I do a lot of the product development and Director of
Operations is my of?cial title.
Joe: Drew is kinda the brain child behind the whole idea
of the product. And what it is in its most basic form; it’s a
harness that you put on your foot and you’re able to attach a dildo to it. So it’s a strap on, the ?rst strap-on that
you can actually use on yourself. Normally a strap-on,
you need a partner, and you can use the Heeldo with a
partner but we will get to that in a little bit. It’s a harness
that allows for hands free masturbation. You can put a
dildo on it or a butt plug on it put on the back of your
heel you use it on yourself, if you put it in the bottom heel
position on the bottom of your foot and you can use it on
a partner laying in front of you.
PTEros: How do two GUYS invent one of the AVN nominated toys of the year? How do two guys come up with
that idea?
Joe: A little bit of alcohol might have been
LINGERIE/TOYS/ADULT STORES involved.
Drew: A lot of free time, (all laughing) it was more of a
Crypt Adult Entertainment than it was a product iniRomantix
comical concept than an idea
tially.
Center We were just talking about it, joking about women
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multitasking and being able to do so many things at
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Commerce City
once. So we were just joking around like you know
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they’re driving
the car and still
pleasuring themFalcon Adult
selves with their
Store
foot or doing
12190 W 44th still
their hair and
Ave. to pleasure
able
themselves with
Wheat Ridge
their foot. We
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?rst year. From customers we get kind of your reaction
like, “what the hell is this thing”? And once they ?nd out
about it they are either really into it or you know, it’s not
for them, but it’s not just another dildo, it’s not another
strap-on for your waist. It’s a new thing we are introducing a new way to masturbate, so it takes a little bit of,
n ot training but teaching people. This is what it is, this
how you use it
you don’t need to be limber and ?exible, if you can kneel
down and the main position is where you kneel on it as
if you were a female giving a blow job you’re already in
that position anyway and your lowering your body back
and forth, now you can put something on your foot and
get some pleasure out of that yourself.
PTEros: It’s kind of a sweet spot ?nder?
Drew: It’s such a natural position and you don’t even really realize it until, you start looking for it, after Joe and I
just started talking about the idea, I remember just going
to the grocery store and looking at a magazine rack, and
there was like a girl sitting on the cover with her family
but sure enough her heel was like almost right in her ass
almost, It’s like the perfect position you can just draw
Heeldo right there, and it would be like right there. Just
started seeing it like everywhere in different photography
or advertisements and it’s like dude that’s such a natural
position, for someone to be in how could it NOT work!
PTEros: So it doesn’t require any leg strength, stamina or
?exibility? So pretty muchFe Adult Books
Santa everybody can adapt?
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Drew: Depending on how you use it, and that’s the
beauty of it. It’s a brand new thing so if you want to in(303) 761-7808
vent a position that works for you, then go for it ya know.
If you’re kneeling
its good,
Secrets you could
squat on it. I mean
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I have seen some
St.,sitting in a
girl Denver
(303)chair with her
desk 369-6281
foot up kind of just
kicking themselves
The Crypt
with it. You know
8 Broadway,
it’s however you
Denveruse it.
want to
were like uh, I
wonder if there is
Pleasureslike it?
anything
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PTEros: That
Joe did a bunch
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sounds like some
of research and
Ave. Denver
type of contest
found that there
for your website,
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was nothing out
“what’s the most
Romantix whole
there like it, we did not even see the idea of it, the Las Vegas Adult Plc
creative use” for your customer feedback that way.
concept Adult knew we were onto 550 W Mississippi Ave., Denver
Pleasuresof it. WeEntertainment something pretty
Drew: That’s a great idea!
new, pretty innovative.
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(303) 698-9119
PTEros: So you
(303) 722-5852 had an idea, you found a market that
was open and ready to be monopolized and then you
went ahead and put everything into motion, how has the
response been to your product so far?
Joe: It’s been great. From the industry we have had a
really great response in the ?rst year we had AVN and
XBIZ nominate us six different times. So that’s awesome
that was right out of the gate, we got that within the
14 |
PILLOW TALK MAGAZINE
Joe: We are kind of just taking things as they come in
right now and I think we are gonna do that! That’s a
good one.
PTEros: Can your product be strapped on to a knee or
an elbow?
Drew: I don’t think it will ?t on the knee just cause the
sizing. I don’t think someone could slip one up there
cause its kinda snug, and to ?t your foot pretty snug
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