Provincial Nominee Program - Canada PNP Business Plan. Provincial Nominee Program - Canada PNP Business P | Page 31

SAMPLE
COMPANY
25 Assumptions
CAC
Year 1
$XXX
Number of Customers
Year 2
$XXX
Year 1
X,XXX
Year 3
$XXX
Year 2
X,XXX
Year 4
$XXX
Year 3
X,XXX
Year 5
$XXX
Year 4
X,XXX
Year 5
X,XXX
According to Source, 21 the customer acquisition cost (CAC) is $XXX for computer/technology
industry. For the purpose of this business plan, a value of $XXX was assumed in the first two years
and the Company requires high marketing expenditure in order to reach its clients. Starting in
Year 3, it is expected that CAC will decrease by $XXX as the Company gains attention among users
and starts to retain customers.
The Company’s goal is to reach at least X,XXX customers in Year 1. As the Company establishes
itself in the Internet of Things business, it is estimated that the number of customers will increase
exponentially starting in Year 4.
Sales Forecast
Sales
Computer Repair
Internet of Things
Total Sales
Direct Cost of Sales
Computer Repair
Internet of Things
Subtotal Direct Cost of Sales*
Year 1 Year 2 Year 3 Year 4 Year 5
$XXX,XXX
$XXX,XXX
$XXX,XXX
Year 1
$XXX,XXX
$XXX,XXX
$XXX,XXX $XXX,XXX
$XXX,XXX
$XXX,XXX
Year 2
$XXX,XXX
$XXX,XXX
$XXX,XXX $XXX,XXX
$XXX,XXX
$XXX,XXX
Year 3
$XXX,XXX
$XXX