Protection Tomorrow December 2021 | Page 8

8 PROTECTION TOMORROW

How you can rise to the challenge of the expectations of your wealthy clients

When applying for life cover , a valued customer would expect to be asked extensive questions , particularly if they have specialist needs , such as , say , existing medical conditions . Surely therefore , you would expect it to follow that the same level of exploration should be present when sourcing protection for high-net-worth clients ’ homes and their valuable contents .
Makayla Everitt
Head of SimplyBiz Mortgages

Again , as in the case of life insurance , an underwriter working on policies suited to high-net-worth clients would work closely with you and your client to ensure all the important facts are discussed and covered prior to policy inception , to ensure vital information isn ’ t missed and , therefore , at the time of a claim there should be no surprises to set either of you back . This is a fundamental part of the process when handling the unique , and sometimes complex , cover needed for your affluent clients and its value should never be underestimated .

Generally , high-net-worth protection is not available online , as underwriters in this area are crucial to ensuring the right cover is in place . They need to have the experience and understanding to be able to meet the various permutations each unique case offers and support with the policy that best meets the scenario . These skills cannot be programmed into a quotation portal as they are honed over many years . A one-size-fitsall approach really doesn ’ t work with these types of clients and , arguably , there is no reason why this level of service should not be expected – and it ’ s no different when applied to high-net-worth insurance .
You have your support for your highnet-worth clients in the protection arena and we are very pleased to remind you that you have the same in the GI arena with Couture , which is dedicated high-networth support service , which is powered by Genius GI and offers the same excellence of personalised support .
Couture gives you direct access to highly trained account technicians who understand the need to ask the right questions