FOR ADVISERS ONLY
Four misconceptions about the Vitality Programme dispelled .
Alongside making sure your clients are properly covered , we believe the protection industry has an important role to play in encouraging individuals to make positive lifestyle choices .
That ’ s why we ’ ve decided to dispel some common myths about the Vitality Programme , the world ’ s largest behavioural change programme linked to insurance .
Misconception # one
Review , non-smoker declaration , a it . When Optimiser is selected , clients It ’ s the adviser ’ s responsibility dental check-up and a health check are twice as likely to take steps to for your client to get to Silver . Not only improve their health to get a member to engage 6 . In addition , will this unlock extra value through clients receive value regardless of their We always encourage advisers to rewards and benefits , it ’ s good for them status with an Optimiser plan – even
explain the shared-value benefits of because they also understand their on Bronze . The higher their status , the the Vitality Programme as a win-win health better . To reach Gold , your client better off they will be financially 7 . for all involved , as well as play a part in then only needs to complete 12,500 guiding them towards Member Zone . steps or a 30-minute workout twice a Misconception # four However , once a plan has been placed week throughout the course of a year 3 . The Vitality Programme only appeals with us , we ensure a member gets the By doing this four times a week , they ’ ll to young , healthy people support they need through welcome reach Platinum 4 . We ’ re also introducing calls and emails . We see a 25 %
Another common misconception new levels of personalisation into the increase 1 in percentage of members among financial advisers is that Vitality
Vitality Programme to widen its benefits registering on Member Zone following is best suited to younger , fit and even further . a welcome call - and We 45 % engage ’ ve added Krysalis , the neurological healthy support clients . Although many advisers with the Vitality Programme within just Misconception # three know this is not the case , our data specialist , to our claims service , HALO
28 days of joining , our data shows 2 . proves it too
.
. For a 65-year-old , the My clients won ’ t engage , meaning
We also send anniversary statements average annual saving from the Vitality
So now , we take their life even insurance better premium care will go up of your clients . and Vitality Rewards summaries that We know from our Life member data evidence their savings and benefits . that clients who take out Optimiser are
Misconception # two more likely to engage in the Vitality Programme . Because they have the ability to maintain their Platinum Rate
It ’ s too difficult for my client to move up through the statuses
IT ’ S NOW SHINING BRIGHTER THAN EVER .
Engaging with the programme has never been easier . Everyone starts on Bronze . All it takes is an Online Health
adviser . guardian1821 . co . uk
through the Vitality programme , it helps drive engagement . By getting access to lower premium costs upfront 5 , clients are more motivated to maintain
Greg Levine , Managing Director , Sales and Distribution , Vitality .
Programme is £ 224 . This compares to an average of £ 206 for a 25-yearold with a plan . Older members also show greater behavioural change from wearable technology . In fact , over 60s are 23 % more physically active after selecting our Apple Watch benefit , when compared to our members under 30 - who are still an impressive 20 % more active 8 .
1 . Vitality analysis , 2021 | 2 . Based on comparison of Vitality Corporate members and Britain ’ s Healthiest Workplace responses . | 3 . Working out at 70 % of your maximum heart rate | 4 . With at least one green zone | 5 . Term plans : up to 30 % lower than our standard plan rate . WOL plans : up to 41 % lower than our standard plan rate . Premium reduction depends on the client profile and product choices | 6 . Vitality analysis , 2020 | 7 . Vitality analysis 2021 | 8 . Vitality membership data comparing the number of active days per month before and after selecting the Apple Watch benefit
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Find out more .
About our latest enhancements to the Vitality Programme and how we are encouraging your clients to take the ‘ Next Best Action ’ for their health and wellbeing . Visit adviser . vitality . co . uk .
Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited . All products are provided by Scottish Friendly .
Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited which is authorised by the
The original article can be found on Vitality ’ s Insights Hub . VitalityHealth and Prudential VitalityLife Regulation are trading Authority names and of Vitality regulated Corporate by the Services Financial Limited Conduct . Vitality Authority Corporate and Prudential Services Regulation Authority . Registered office : Limited is authorised Galbraith and House regulated , 16 Blythswood by the Financial Square Conduct , Glasgow Authority G2 4HJ . Registration number 110002 . Guardian Financial Services Limited is registered in
2 | THE PROTECTION ADVISER
England and Wales under number 11115769 . Registered office : 11 Strand , London WC2N 5HR .