Prospectus 9th June 1 | Page 12

Marketing

Marketing is the foundation stone of all business activity and it’ s essential to commercial success. Everything from word-of-mouth to TV advertising is marketing. Every time your staff reply to an email, answer the phone, or send out a letter or catalogue, it’ s marketing. That’ s why, no matter how ground-breaking your products or services, without effective marketing your sales will struggle.
Our marketing courses are designed to enable your staff to improve their understanding and skills around this vital area of business. Having staff trained to operate effectively in marketing can make a significant difference to your commercial operations. They can help you find more customers, improve your customer satisfaction, find your competitive advantage, develop new products and service and, ultimately, boost your profits and long-term success.
The start dates of all our courses are flexible to fit around the needs of your organisation. And as learning generally takes place in the workplace, you face minimal disruption to your business.
“ Both students and employers, and earning usually takes place in the workplace, ensuring minimum disruption and maximum convenience to your business operations.”
Name of person and company quoting above
Diploma in Marketing( Level 5)
Qualification L5 NVQ Diploma in Marketing( There is no Level 4 qualification) Awarding body Duration
City and Guilds
13-16 months Start / finish dates Flexible. Learners can start and finish at any time of the year. Who’ s it for?
What will they study?
Where will it take place? In the workplace. What next?
Cost [ to be confirmed ]
Diploma in Marketing( Level 3)
Qualification Awarding body Duration
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Level 3 NVQ Diploma in Marketing City and Guilds 13-16 months Start / finish dates Flexible. Learners can start and finish at any time of the year.
Who’ s it for? This course is aimed at people working in mid-to-senior level positions in a marketing environment, such as marketing managers, communications managers or business development managers.
What will they study?
Where will it take place? In the workplace. What next?
Cost [ to be confirmed ]
The course involves a combination of mandatory and optional units, allowing learners to develop their skills and understanding across a range of areas. The four mandatory units are analysing competitor activity, developing a marketing plan, evaluating and improving your performance, and working with other people. Optional units include delivering presentations, using digital and social media, designing marketing promotions, conducting market research and managing supplier relationships.
Learners can progress to a Level 5 Marketing qualification( there is no Level 4) or to a related area, such as sales, customer service or business and administration.