Prosjektledelse Prosjektledelse nr. 1 2020 | Page 24

METODER
Stakeholder Management as
an Element of the
Six Interdependencies
AV MARC WIDMANN
Summary What is a stakeholder?
In order to identify the right stakeholders of the As already mentioned in my “Six Interdepen-
project, the environment analysis is carried out dencies“, the consideration of stakeholders is an
as a precursor. The social environment factors essential component for project success. Stake-
are included in the stakeholder analysis and it holders are individuals, groups of people, organi-
is recommended to consider them according to zations or the entirety of all those who are invol-
the following dimensions: Power and conflict ved in the project, directly or indirectly affected
potential. The objective of the stakeholder analy- by it or have a justified interest in it.
sis is to group the stakeholders in the individual
represent a corresponding number of stakehol- Environmental analysis
as a basis for stakeholder analysis
der strategies. If I consolidate the stakeholders In order to identify the right stakeholders of the
in a stakeholder portfolio quadrant, I have the project, the environment analysis is carried out
chance to plan a consolidated measure using the as a precursor. The project environment analysis
common strategy of the quadrant. Various sour- is a systematic, forward-looking consideration,
ces of error in the preparation of the stakeholder observation and analysis of the positive (suppor-
analysis are pointed out. ting) and negative (disruptive) influences of the
quadrants of a 4-quadrant portfolio in order to
24 PROSJEKTLEDELSE • NR. 1 2020