Prosjektledelse nr. 1 2024 Prosjektledelse nr. 1 2024 | Page 43

ARTIKKEL logy . She wrote her thesis on a Ganoderma spp of the world believed to have the properties to cure cancer , and around which there is a large industry in China . Through her research , she discovered that there were even more powerful species of the fungus in Latin America tropical , so she set up a lab in 2010 to start experimenting and developing a product that successfully demonstrated the ability to prevent cancer cells from multiplying . When a pharmaceutical company offered her a significant amount of money for the product , she realized that if they were offering that much , it meant they were going to make a lot of money from it . She refused to sell it to them , choosing instead to return to Chocó to start a local enterprise that would enable the community to benefit .
In the process , she started looking for institutions of research and innovation in the region to work with and couldn ’ t find any . So , she decided to create one herself . In 2012 , she launched BIOINNOVA to link traditional and scientific knowledge , turn this knowledge into productive innovation , and support the local population to appropriate that knowledge and innovation for the benefit of economic development . Mabel ’ s approach is providing a model for sophisticated and sustainable economic development in regions of biodiversity and , as such , is attracting significant governmental and multilateral investment . ( Finally , the Investment to infrastructure was not made , for this reason SELVACEUTICA believe )
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