ARTIKKEL
BIO Windows To enable market access for producers in this isolated region , Mabel has developed an eco-store called BIO Windows , a trading enterprise that makes local brands visible under a common marketing strategy and connects the micro productive units with the market . She currently has one store in Quidbó , the main city of Chocó , as well as an online presence , and she is in conversations to replicate the store in Bogotá , Cali , and Buenaventura . The store provides an opportunity for small producers to access commercial opportunities . For instance , someone who came to know a local coffee product through the store is now helping commercialize it in Bogotá .
BIOMIA Furthermore , for those producers without a company , Mabel has developed the social brand BIO- MIA , which allows entrepreneurs who do not have a formal company to own an identity and market their products this way . As such , she lowers barriers to entry for producers that do not have the formality of a company but do have a high-quality product . Producers do not have to wait until they can produce large quantities to enter the market . Through BIOMIA and BIO Windows , they can sell products to the extent of their capacity , while educating themselves and generating capital to grow their production .
SELVACÉUTICA In 2015 , Mabel also launched SELVACÉUTICA , a company built on her original research in biomedicine to develop bio-cosmetics and phytopharmaceutical products from fungi , other plants and ancestral knowledge . SELVACEUTICA uses the laboratory to help local producers improve their products for commercialization , addressing such issues as quality and preservation using natural plant properties rather than chemicals or artificial ingredients . Working with producers , they have developed products as diverse as processed fish products with no preservatives or artificial flavorings , various kinds of soaps ( exfoliants , antibacterial , moisturizers , antiseptics , among others ), oils , dyes , anti-inflammatories , and natural moisturizers , all made with regional raw materials . Colombia launched the Bioeconomics mission in 2021 as a strategy to generate greater added value and consolidate the articulation between academia and the productive sector to increase technology-based companies with biodiversity and biomass as assets . Selvacéutica addresses two important focuses in this regard , 1 . It generates research and develops inputs and products of high added value derived from biodiversity that contribute to the reconstruction of the social fabric , conservation and sustainable use of ecosystems . In addition , it promotes development and local autonomy and works with communities and entrepreneurs to boost knowledge and the economy in fragile and highly vulnerable areas . 2 . It works on the empowerment of populations and territories .
38 PROSJEKTLEDELSE • NR . 1 2024