Property360Digest E-MAGAZINE Property360Digest Issue 9 | Page 38

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Local Fintech Organisation BlueDuck Launches Malaysia ’ s First Fully Digital Local Tenancy Operating System , T +

By Sarah Rae
Kuala Lumpur , 28 April 2021 - Recently , local fintech company BlueDuck Tech Sdn . Bhd . launched its very own fully digital tenancy operating system for businesses , T +. The solution was introduced at the end of a tumultuous year for Malaysia economically , as it aims to revolutionize tenancy operations in the real estate industry . T + looks to shift the entire backend process of tenancy management to a digital format , making for a more affordable , streamlined routine with far more efficient means of managing tenants .
In the wake of the devastating pandemic in Malaysia which began in February 2020 , businesses quickly adapted to digital means of conducting their operations . Retailers focused their efforts on online marketing and sales while the Food and Beverage ( F & B ) industry relied heavily on online deliveries to stay afloat . Tenant managers , however , found it difficult to transition , having familiarised themselves with the only method of managing tenants effectively - through a mix and match solution where few different , disjointed software were coupled with physical showings . Not to mention , should a tenant management company wish to own a management platform of their own , it would prove to be extremely costly to build and could take up to two years of trial and error to complete , leaving smaller industry players behind .
“ When COVID-19 hit us last year , we noticed that not every industry was fortunate enough to turn to readilyavailable digital solutions . Realising the discrepancy in the real estate industry , we were quick to explore and experiment a variety of possible solutions for tenant managers to continue their work within the bounds of the new normal . After a grueling but rewarding year , we were able to put together a software that delivers leading technology to help transform the way tenant managers work – for the better .” mentioned Cassandra Wong , CMO of BlueDuck .
Disrupting a proven , decades-old method was not an easy feat but as with all things , even the property industry in Malaysia had to welcome a new and efficient means of managing real estate . T + enables tenant management companies to completely digitise their work processes through an automated rental collection system , dashboard analytics , a multi-user login , and strong data security . This robust yet easy-to-use operating system empowers its users with the tools necessary to work more efficiently , in any climate and in a secure manner for all parties involved .
Property360Digest e-magazine Issue # 9 - 2021