She added that by seamlessly integrating the ' decision ' format into the world of ‘ YOO8 serviced by Kempinski ’, in a digitally interactive approach , allows KSK Land to use big data in order to understand the service and lifestyle preferences better for future residences of YOO8 . This will enable us to understand our customers more precisely on the back end , translating into designing and curating a better lifestyle when the YOO8 residences are completed next year at 8 Conlay .
Perfectly poised between nature and the city ’ s leading attractions , 8 Conlay will elevate the art of living with its four-storey lifestyle retail quarters ; the first and only five-star Kempinski Hotel in Malaysia ; and branded residences called YOO8 serviced by Kempinski that presents timeless interiors designed by Steve Leung & YOO ( Tower A ) and Kelly Hoppen for YOO ( Tower B ) – the first collaboration of its kind in Southeast Asia .
The interactive video campaign features 3 different chapters focusing on different YOO8 ‘ residents ’ experiencing the luxury hospitality offered by Kempinski . The first YOO8 ‘ resident ’ is Mr . Leong , a loving husband who is planning a surprise anniversary celebration for his wife and how the “ Lady in Red ” steps in to help him perfectly plan the special occasion . The second YOO8 ‘ resident ’ is Winston , a Malaysian businessman residing in Hong Kong who , through the aid of Kempinski ’ s services , assists his son Jacob to settle comfortably into his new home at YOO8 . Lastly , the third chapter is about Jillian , a YOO8 resident who was introduced at the end of the previous story who utilises Kempinski ’ s services in planning her trendy social lifestyle that involves deciding between hanging out with her friends after a long week or getting some coffee with her new neighbour .
To check out the behind-the-scenes making of the interactive video , click the play button above .
Property360Digest e-magazine Issue # 9 - 2021