From The Desk of The Editor
Dear Readers,
Welcome to the 5th edition of Property360Digest
e-magazine. Firstly, let me take this opportunity
to wish all our Muslim readers Selamat Hari Raya
Aidilfitri as we didn’t get to at the appropriate
time.
The last few months have been difficult times for
many of us. Property360Digest wasn’t spared
from the dismay too. We battled through very
lengthy discussions with developers, real estate
professionals, selected reader groups as well
as internally to come up with a decision on our
endeavors. The verdict was to hold publication for
the MCO period.
It was very sad to follow through with this
decision simply because we had just completed
our 4th issue at that time and it was successfully
downloaded by more than 10,000 people
nationwide. But, due to uncertainty from every
aspect, we had no choice but to temporarily seize
operation until further notice.
Now, four months after the initial MCO
announcement regarding the Covid-19 pandemic
and by the grace of God, we have battled our
way positively towards much lower numbers of
affected cases, we believe it is time for us to once
again return.
We would like to thank all the front-liners who
braved the pandemic and risked their lives for us
throughout the MCO, CMCO and even now during
the RMCO. Without your selfless contribution
to the nation’s wellbeing, we could not have
achieved this.
Amongst the industries that have been affected is
also the Property Industry. With homebuyers and
investors keeping at bay, it has caused new and
unsold projects to accumulate. The Government’s
recent incentive called PENJANA (which we shall
discuss in more dept in the magazine) has to a
certain extend offered a crutch to buyers, investors
and sellers to once again revive the market. We
personally believe that the PENJANA may not be
enough, but it is a good start to begin with the
revival.
In this issue of Property360Digest e-magazine, we
shall take a look at new and upcoming projects
that are worth your investment consideration. We
shall also take a dive into the secondary market
and highlight some chosen ‘ready’ units that may
be worth your time and effort. We have spoken
with industry experts and bring you some exclusive
reports, news-pieces, contributions, features,
commentaries and spotlight stories that will
surely keep you abreast with what is happening in
the property industry (basically, what we feel you
should be aware of).
So, sit back, enjoy your coffee and read away…
PS: SELAMAT HARI RAYA HAJI (at least we are on
track to wish our Muslim readers this time).
Thank you
Next, we would like to share our deepest
condolences to all the families who have lost
loved ones to this obnoxious pandemic that has
plagued our country and the entire globe. We will
pray for all their souls and hope that you are able
to stay strong.
As we are all aware, this pandemic has hit many
global business industries hard. Many companies
had to either shut down or suffer staffing pay
cuts and layoffs, that is never a good thing. We
thank God that at Emjay Communications, we
have managed to maintain a good front for all our
colleagues, partners and business associates and
we pray that the aftermath of this Covid-19 threat
ends sooner than anticipated.
PROPERTY360DIGEST 4
Gunaprasath Bupalan
Managing Director - Emjay Communications
Managing Editor – Property360Digest