Property360Digest e-magazine Issue # 8 - 2021
NEWS
23
Shah Alam , 9 March 2021 – It is still amidst pandemic , and the borders have not been open . However , this did not hinder Tourism Selangor , the Official Tourism Promotion Agency of Selangor to continue a major portion of its promotional activities , including the ones directed towards international travel markets .
A slight recap ; ITB Berlin 2020 had been |
cancelled at the very last-minute last |
year as a result of caution following a |
global pandemic which reached its peak |
around |
the |
time |
the |
Show |
was |
supposed |
to |
take |
place . |
However , |
delegates from Tourism Selangor still |
made their way to Berlin , Germany and |
turned the whole direction into a Sales |
Mission , |
which |
turned |
out |
to |
be |
a |
success . |
|
|
|
|
|
|
This year sees a change to the gameplan . ITB Berlin , a prominent annual Travel Trade Show for European market makes its debut virtually and branded itself as ITB Berlin Now on a dedicated online platform , accessible to participating Tourism Boards , Travel Agencies and travel professionals from all around the world ; whom are still regarded as “ delegates ” on the virtual platform .
Kicking-off with a Press Conference on the 9th of March , Tourism Selangor ’ s participation in the 4-day Show is dedicated to back-to-back Business-to- Business ( B2B ) sessions with travel professionals and agencies , as well as the Media from Europe , including during International Green Week 2021 - a special B2B event during ITB Berlin Now 2021 .
TOURISM
SELANGOR
GETS ON-BOARD ‘ ITB BERLIN NOW 2021 ’ WHICH MADE ITS VIRTUAL DEBUT
By Rachael Raymond