FEATURE
Cyberview Leads Conversation on Digital Strategy for Business Resiliency and Growth in the New Normal
By John Tyler
Cyberview Sdn Bhd ( Cyberview ), the Tech Hub Developer of Cyberjaya began its Tech Talk Webinar series for 2021 on digitalisation strategies in a panel discussion themed , ‘ Surviving a Pandemic : What It Means to Digitally Transform Your Business ’.
In the new normal , digitalisation is no longer an option for businesses , it is now fast becoming a necessity . More than ever , technology plays a big role in how people go about their daily lives and the way businesses operate . Like any other shift in paradigm , businesses face challenges when adopting new technology and require digital strategies to meet shifting market demands .
Cyberview ’ s webinar aimed to cast a spotlight on the challenges and opportunities faced by the smart mobility and property industries during the pandemic , as well as dive deeper into how digitalisation can propel the economy forward . The panellists were Muhundhan Kamarapullai , Director of Business Digital Adoption , Malaysia Digital Economy Corporation ( MDEC ); as well as graduates of the Cyberview Living Lab Accelerator ( CLLA ) Programme – Nik Muhammad Amin , Chief Executive Office of Moovby and Stephen Lim , Chief Strategy Officer of NEXPlatform .
According to Muhundhan , the digital economy ’ s contribution to Malaysia ’ s Gross Domestic Product ( GDP ) was already quite significant pre-pandemic , at 19.1 percent and is expected to increase to over 20 percent by year end .
He added , “ Businesses need to embrace digitalisation . Brick and mortar companies especially , need to understand that technology is just an enabler . However , the conversation on digitalisation needs to be led
at a business level . Leaders need to think big in their digital transformation efforts , but start the journey on a small scale , by first identifying and focusing on areas to improve , and finally grow fast . At the same time , keep an eye on competitors , assess their place within the digital journey map and start thinking of a ‘ faster , cheaper and better ’ strategy forward .”
Stephen elaborated on the power of a winning data strategy for businesses , “ Data is now the new currency for the future of businesses , and it is crucial that companies learn how to utilise the data to enhance their commercial and digital transformation strategies . As you may be aware , the property industry is one of the largest asset classes , and yet is one of the least digitally transformed in this nation .
In the wake of the pandemic , digital solutions and customer data solutions can help property players in their customer outreach and informed decision making . In one of our pandemic case studies , NEXPlatform helped one of Malaysia ’ s fastest growing property developer to launch the nation ’ s first unit selection portal . Within the first 30 minutes of the launch , 80 percent of the property unit selection was done digitally . In the past eight months , NEXPlatform saw a 200 percent growth , consulting more than 10 clients on data strategy implementation , demonstrating the benefits of digitalisation and why it is essential for businesses to survive in accelerating post-pandemic future .”
Nik Muhammad Amin , CEO of Moovby
Property360Digest e-magazine Issue # 8 - 2021