Property Hunter Magazine Property Hunter Magazine Issue 55 - June 2014 | Page 38

/// West Malaysia Property News Questioning the Sustainability of China Developers in Iskandar coming to this part of the world because of weak demand in their own country and to position themselves as being able to offer their customers properties overseas. Property Transactions Dip, but House Prices Continue to Rise (-34.4%), Labuan (-33.9%), Penang (-23.9%) and Selangor (-14.3%). By market share, Selangor outpaced the other states, contributing to 26.1% of all residential transactions. Johor was next at 13.7%, followed by Perak, Penang and Kedah. But Malaysia has imposed restrictions on foreigners buying properties that are only above RM1 million, meaning US$300,000 and above for buyers from China. Country Garden show gallery in Danga Bay Even before the physical presence of the property developers from China can be seen in Johor Baru, the psychological impact the builders have on the industry as a whole in Malaysia is already being felt. The fear of developers from China flooding the market with their largescale development is real among property developers, not only in Johor Baru but also the country at large. This is because all the big boys of the property sector have a presence in Johor Baru, or Bandar Iskandar. Without a project in the southern tip of the peninsula, a property developer is not considered to have “arrived”. That is the clout that Johor Baru commands, thanks to the initiative of the federal government to make Iskandar Malaysia the thrust of its development of the southern economic corridor. The might of the China developers was well displayed when Country Garden Holdings Ltd launched 9,000 apartment units in August, of which 6,000 were taken up within two months. The Malaysian market is not used to developments of such a scale, for sure. What now that the property market is already softening in Iskandar Malaysia? The latest launch in Puteri Harbour by a Singapore-based developer saw a booking rate of only 25%, according to a report by a business weekly. Puteri Harbour is about the most strategic of locations in Bandar Nusajaya, which is the hub of 38 www.PropertyHunter.com.my Iskandar Malaysia. It faces the Straits of Johor and is near the second link connecting Malaysia and Singapore. Some 18 months ago, sales were brisk in Puteri Harbour, with prices transacting at around RM700 per square foot (psf). The latest project launched by Pacific Star Development Pte Ltd is being marketed at between RM1,300 and RM1,600 psf. Property agents feel that the pricing is the reason for the poor take-up rate. The view of most developers is that as long as the developing company has the ability to hold on to the property, it will be sold eventually. The critical factor is that the developer has to have deep pockets to weather periods of slowdown. In this respect, there is a view that developers from China indeed have deep pockets and would be able to hold on to their projects and continue to develop them even if demand is poor. Lastly, the devel