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Property Hunter E-Magazine
P
ublishers across the global are
creating digital magazines and
apps to better engage directly
with target audiences as part of their
owned media demand generation
programs. And readers of Property
Hunter (PH) magazine can now a
digital copy of the magazine on
Google Play, iTunes, Joomag and
Magzter.
The digital version of the magazine
will enable PH to target a different
section of audience, especially
those within the age group of 29
to 40 years old who are becoming
increasingly dependent on modern
technology.
One of the reasons why online
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magazines are becoming more
popular is the launch of smart
phones and tablets. Almost
everyone has a smart phone or
tablet nowadays, and research
shows that sales of digital magazines
have increased with prices of these
devices getting cheaper.
With these new functions, PH aims
to diversify and expand its audience
demographics. The magazine
instead to create a different
experience for the users who can
now instantly get the latest updates
on the property market in Sabah.
According to Director Michael
Hiew, hopes that this will help the
magazine deliver a new kind of
experience for their readers which is
more interactive and based on twoway communication.
He said, “The PH digital magazine
will have a use of rich media which
gives the user a superior experience
over print. It’s the ‘showing’ versus
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the ‘telling’ that makes multimedia
presentations such a powerful
tool for engaging readers. It adds
another dimension to the content
on our website.”
He adds: “We hope that we can
better serve our readers and make it
easier for them to browse through
our library of current issues and
back editions. This will definitely
benefit our readers overseas who
don’t have to pay a hefty price for
shipping cost. Plus, it is more ecofriendly as well.”