Property Hunter Magazine Property Hunter Magazine Issue 52 - March 2014 | Page 94

/// Hot Topic Boom for Penang Hotels as Higher Demand for Rooms Expected /// HOT TOPIC The top hote in Penang, The Eastern Hotels in Penang are expecting to report record-breaking numbers for last year, as the hotel occupancy rate for 2013 is expected to hit close to 70%, the highest in the past five years, paving the way for a strong Visit Malaysia Year 2014. Till November last year, hotels in Penang registered an occupancy rate of 65.79% and the sales of some 1.8 milllion room nights, compared to 60.28% and 1.6 million achieved in the same period of 2012. 94 www.PropertyHunter.com.my Andy Fong, vice-chairman of the Malaysian Association of Hotels (MAH) Penang Chapter, said the industry is confident of achieving an occupancy rate of around 68%, very close to 70%, for last year. Previously hotel occupancy in Penang hovered around 55% to 60% annually. For the eleven months to November 2013, city hotels in George Town saw a higher occupancy rate of 67.92% on sales of over one million room nights compared with the 65.22% occupancy and 607,744 room nights for beach hotels. have seen more hotel rooms sold to domestic tourists, and higher arrivals from Asean and Asian countries. MAH expects at least a 10% increase in hotel occupancy rate for 2014, according to Fong. “Domestic tourist arrivals to Penang, for example, now comprise 50% of the total tourist arrivals. “Previous trends also show that domestic arrivals contribute to about 40% of the occupancy rate, while European tourists dominate the arrival figures. “Arrivals from the Asean and Asia easily make up more than half of the foreign tourists,” Fong said. “Since about three years ago, we Singapore, Indonesia, China, India, and the Middle-East contribute the highest number of visitors.