Property Hunter Magazine Property Hunter Magazine Issue 51 - February 2014 | Page 49

It’s Back to Basics for the Real Estate Sector China Developers Will Fuel Competition in Iskandar Raising Eyebrows Among Local Developers space,” it added. Meanwhile, Maybank has maintained an “underweight” on the property sector and expects the property market to be hit hard by the new property cooling measures of Budget 2014 as well as by some state governments. In addition, it said stricter mortgage lending by the banks would also slow new transactions. The real estate sector maintain neutral: Notwithstanding the current undemanding valuations, the real estate sector still lacks positive catalysts over the near term that could lead to a sustainable rerating. Most of the regulatory measures have taken effect from Jan 1 and, as such, we believe investors will need time to monitor the severity of the combined measures. Without the interest absorption scheme, developers will have to go back to basics, that is location. Properties in good locations with amenities and mature areas will continue to be in demand. Given the affordability issue, mid-level housing and townships will fare better than high-rise and luxury products. In 2014, we expect property price growth to be flattish, while overall transaction volumes will likely decline by 5% to 10%. Although prices will remain resilient — as land, construction and compliance costs continue to hold up — develop