/// International Property News
E&O Sets Up Sales Gallery in Singapore
He did not rule out the
possibility of partnering with
some of its existing partners
again but noted that Avira
Wellness City – a joint
venture between Khazanah
Nasional Bhd,Temasek
Holdings Pte Ltd and E&O
– for instance, will last the
developer for five to seven
years. He will be launching
Avira next month.
Grand opening: (from left) Chan, group corporate strategy
director Lyn Chai and group hospitality and lifestyle director
Michael Saxon at the official launch of E&O’s sales gallery in
Singapore.
Eastern and Oriental Bhd
(E&O) has established a new
sales gallery in Singapore at
One Raffles Link.
Deputy managing director
Eric Chan says the 4,118
sq ft sales gallery is an
important platform in the
international arena.
Its neighbours include iconic
landmarks, multinational
companies, foreign banks
and upscale commercial
buildings.
“Once we identified the
right location and size, we
then envisioned a space
that catered to discerning
clients. (We want to
ensure) our clients could
immediately relate and be
inspired by E&O values
the moment they step
into our gallery,” Chan told
StarBiz. Brandishing the line
“Expect nothing ordinary”,
the showroom welcomes
its guests with its signature
marble columns, known as
Palissandro Blue, a natural
stone sourced from Italy.
He says the gallery is a
significant investment and
the developer took almost
two years to identify the
location.
“The opening of the E&O
Property Gallery is vital in
our efforts to extend our
reach overseas. Singapore
is a gateway to the rest of
Asia, which enables us to
reach a wider regional and
global audience,” he says,
66
adding that the Lion City
has a growing number of
affluent and high net worth
individuals. “Singapore
has naturally been a key
anchor market in our
foreign buyer segment.
This is understandable
given the proximity of our
two countries, cultural ties
and the pull of Malaysia’s
relatively more affordable
properties.”
He says international
homeowners are exploring
new frontiers and have
become more open in
investing in properties
overseas. They will be
looking for a trustworthy
brand.
“Based on our clientele
profile of more than 20
nationalities, there is a
growing recognition of
our brand and acceptance
outside Malaysia,” he says.
E&O’s international home
buyers represents about
a third of its total buyers
for its St Mary Residences
project in Kuala Lumpur.
They come from Singapore,
Japan, Hong Kong,
Indonesia, China and Britain.
Singaporeans made up 36%
and 34% for the overall
foreign buyers for St Mary
Residences and Quayside,
Penang respectively.
Its ties with international
establishments has also
helped open doors to an
international audience.
www.PropertyHunter.com.my
“We have invested a lot
of time and effort with
(Japanese developer) Mitsui
Fudosan and we hope
this will continue after The
Mews,” he says.
It has proposed to acqu \